A CHRISTMAS MIRACLE

A Christmas Miracle



The PROJECT

Continental Marketplace is delighted to have collaborated with Rough Castle Experiences in support of their Christmas Miracle outdoor event in Falkirk.

An exclusive experience, it included a 1.4km woodland illumination trail in the grounds of Rough Castle where visitors were transported into a world of magical light and adventure. Rudolph and his real-life reindeer joined in the search for Santa which culminated in a 35m Polar Ice Tunnel of Light. The spectacular event also included a variety of additional activities located around the Falkirk Wheel including the Big Feed, a street food market.

Adding to the range of activities Continental Marketplace provided an impressive 10m festive funfair ride which was temporarily in situ by the Falkirk Wheel for the duration of the event. A ride unlike any other, the Disk’o is a hugely popular attraction, greatly enjoyed by groups of friends.



Seamless Client Experience

One of the advantages to both Rough Castle and visitors alike was Continental Markets bespoke ticketing system.
The cashless payment system was popular amongst people looking to go on the ride and it provided a transparency and accountability to the client who had full access to daily transactions.
As well as transporting and installing the ride, the team also provided fully trained staff to oversee daily operations leaving the client to concentrate on other operations.

SAFETY

A full risk assessment was conducted prior to the event and all elements of the event comply with all necessary health and safety requirements and fire regulation. Subsequent to this our afore-noted safety strategy was implemented.

COMMUNITY BENEFITS / SOCIAL VALUE

Les Hoey Dreammaker Foundation is a local charity with whom we have worked for many years.

We provide complimentary tickets for the children they support to ensure that they can enjoy a visit to Santa without parents having to worry about additional costs at this time of year. We also have many school and nursery groups who benefit from a reduced group rate when visiting the event. We have amended the event over the years to ensure that it is fully accessible.

We took advice from Reach Lanarkshire Autism Association – who allowed us to create an Autism-friendly showing.

EVENT SUCCESS & LINKS

The event saw increased visitor numbers, more than 25,000 visitors over duration of the period including primary schools, nurseries and family visits. This was an increase of approximately 20% on 2017.

Santa Wonderland advertisement 2018:


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Santa’s Magical Wonderland

THE DELIVERY TEAM

They key members of the delivery team for this event were:

Matthew Taylor Snr, Managing Director
Matthew Taylor Jnr, Event Manager
Jensen Taylor-Connell, Event Coordinator
Lesley Hindman, Market Supervisor

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