DESTINATION CHRISTMAS
ALL WRAPPED UP

Destination Christmas
Duration: 28 days
December 2021

The PROJECT

Destination Christmas is a fabulous festive feast of family entertainment running from 26 November 2021 until Christmas Eve.

Central to the entertainment is a fantastic Santa’s Magical Circus, as well as an outdoor ice-rink, festive story telling and the chance to meet Santa’s reindeers, as well as a selection of festive rides such as Santa’s Magical Train.

Attracting thousands of visitors a week, Continental Marketplace delivered a traditional Christmas market as well as fully stocked and staffed Bavarian Bar.

Featuring individual illuminated fully powered traditional chalets, the festive market featured an inspiring range of arts and crafts retailers along with festive gifts and foods.
As well as the significant footfall, retailers also benefited from an extensive marketing campaign encouraging the strong visitor numbers.

Customer Experience

Since its inception in 1996, we have built on our customer experience year on year, adding storytelling sessions, live reindeer, the ice rink and our indoor fire pit to ensure that there is something for the whole family to enjoy.

M&D Leisure is family-focused and we have a variety of packages available for visitors depending on what they want to experience and how much they want to spend.

To encourage visitors to stay longer at M&D’s we have also created add-on options to allow our guests to experience some of our other indoor attractions which may include our carousel, Amazonia and Krazy Congo soft play, as well as our on-site entertainment team; Starcast.
Scotland’s Theme Park attracts visitors from all across Scotland and the North of England as well as Ireland, so our focus is to provide the best Christmas experience possible and ensure that customers come back year after year. We have a rigorous customer care policy which ensures all complaints are acknowledged and resolved where possible within 72 hours.

SAFETY

A full risk assessment was conducted prior to the event and all elements of the event comply with all necessary health and safety requirements and fire regulation. Subsequent to this our afore-noted safety strategy was implemented.

COMMUNITY BENEFITS / SOCIAL VALUE

Les Hoey Dreammaker Foundation is a local charity with whom we have worked for many years.

We provide complimentary tickets for the children they support to ensure that they can enjoy a visit to Santa without parents having to worry about additional costs at this time of year. We also have many school and nursery groups who benefit from a reduced group rate when visiting the event. We have amended the event over the years to ensure that it is fully accessible.

We took advice from Reach Lanarkshire Autism Association – who allowed us to create an Autism-friendly showing.

EVENT SUCCESS & LINKS

The event saw increased visitor numbers, more than 25,000 visitors over duration of the period including primary schools, nurseries and family visits. This was an increase of approximately 20% on 2017.

Santa Wonderland advertisement 2018:


M&D's Magic Wonderland Video
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Santa’s Magical Wonderland

THE DELIVERY TEAM

They key members of the delivery team for this event were:

Matthew Taylor Snr, Managing Director
Matthew Taylor Jnr, Event Manager
Jensen Taylor-Connell, Event Coordinator
Lesley Hindman, Market Supervisor

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